GAME ON

Always Ready™

Urban Rush Originals™ delivers premium essentials woven with subtle sport cues—numbers, colors, and patterns—so you can craft a Fan Fashion™ look that lasts.

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Discover Your Collection

  • FAN FASHION™

    Versatile basics with hidden sport cues—neutral silhouettes and subtle details to carry your fandom every day.

    Shop Fan Fashion™ 

  • PHENOM™

    Tribute gear crafted around athlete character—stories of excellence, humility, and legacy layered into each piece.

    Find A PHENOM™ 

  • PERFORMANCE WEAR

    Function-first apparel engineered for durability and precision—supporting every goal, on field or off.

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About Urban Rush Originals™

Founded by a performance-science expert with roots in sports medicine, collegiate athletic training, and human performance.

Urban Rush Originals™ crafts premium apparel using adaptable fabrics, hand-sewn details, and smart design details— each piece subtly woven with cues that fans will recognize.

From your every day hustle into a tailgate party, skip the costume change. Always Ready™.

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  • QUALITY BASICS

    Simple lines, versatile draping, thoughtful cuts, and engineered pieces that blend seamlessly with your style.

  • PREMIUM FABRICS

    Durable weaves, innovative features, thoughtful construction and eco-aware when available for all around premium vibes.

  • SUBTLE DETAILS

    Bespoke detail placement, a new take on color combos, distinct numbers, and fresh modern styles are in every seam.

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