Woman in a city street wearing a white t-shirt with the number 16 and black skirt.
Always Ready
Original Fandom

It Was Never There.
So We Built It.

Fanwear that actually lives with you —
from the grandstand to the street.

Transitional options.

Performance-minded.

Built with insight.

SHOP YOUR HUES

Discover Your Collection

  • FAN FASHION™

    Everyday essentials with subtle sport cues—designed for comfort, confidence, and your unique style. Layer up, stand out, and make fandom your own.

    Shop Fan Fashion™ 

  • PHENOM™

    Tribute gear inspired by stories of greatness—crafted for those who honor legacy, humility, and excellence in every detail.

    Find A PHENOM™ 

  • PERFORMANCE WEAR

    Apparel engineered for movement and precision—supporting your goals, on and off the field. Because comfort is earned, not lazy.

    Shop Performance 
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About Urban Rush Originals

Founded by a performance-science expert with roots in sports medicine, collegiate athletic training, and human performance.

Urban Rush Originals crafts premium apparel using adaptable fabrics, hand-sewn details, and smart design details— each piece subtly woven with cues that fans will recognize.

From your every day hustle into a tailgate party, skip the costume change. Always Ready™.

Read Our Story

Our Standards are Clear

  • QUALITY BASICS

    Simple lines, versatile draping, thoughtful cuts, and engineered pieces that blend seamlessly with your style.

  • PREMIUM FABRICS

    Durable weaves, innovative features, thoughtful construction and eco-aware when available for all around premium vibes.

  • Black and white logo with a bull and 'TWENTY THREE' text

    SUBTLE DETAILS

    Bespoke detail placement, a new take on color combos, distinct numbers, and fresh modern styles are in every seam.

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