Woman wearing a white tank top with a blue 'P' logo in an indoor setting

Always Ready

Comfort you can feel. Style with meaning. Wear your passion, your way—every day.

For those who show up with discipline and live sport through real life—not spectacle. Urban Rush Originals™ crafts elevated essentials with subtle cues and refined comfort, so you can support greatness every day—your way.

Shop Fan Fashion™

Discover Your Collection

  • FAN FASHION™

    Everyday essentials with subtle sport cues—designed for comfort, confidence, and your unique style. Layer up, stand out, and make fandom your own.

    Shop Fan Fashion™ 

  • PHENOM™

    Tribute gear inspired by stories of greatness—crafted for those who honor legacy, humility, and excellence in every detail.

    Find A PHENOM™ 

  • PERFORMANCE WEAR

    Apparel engineered for movement and precision—supporting your goals, on and off the field. Because comfort is earned, not lazy.

    Shop Performance 

About Urban Rush Originals™

Founded by a performance-science expert with roots in sports medicine, collegiate athletic training, and human performance.

Urban Rush Originals™ crafts premium apparel using adaptable fabrics, hand-sewn details, and smart design details— each piece subtly woven with cues that fans will recognize.

From your every day hustle into a tailgate party, skip the costume change. Always Ready™.

Read Our Story

  • QUALITY BASICS

    Simple lines, versatile draping, thoughtful cuts, and engineered pieces that blend seamlessly with your style.

  • PREMIUM FABRICS

    Durable weaves, innovative features, thoughtful construction and eco-aware when available for all around premium vibes.

  • Black and white logo with a bull and 'TWENTY THREE' text

    SUBTLE DETAILS

    Bespoke detail placement, a new take on color combos, distinct numbers, and fresh modern styles are in every seam.

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